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Joint Information Committee


2012 Cattle Industry Summer Conference – Joint Information Committee Meeting Report:

Kent Pruismann, Chairman,  Joint Information Committee
Sally Angell, Vice Chairman, Joint Information Committee
Joe Guthrie, Chairman, Joint Issues Management Subcommittee
Richard Gebhart, Vice Chairman, Joint Issues Management Subcommittee
Joyce Bupp, Chairman, Joint Public Relations Subcommittee
Jim Freeman, Vice Chairman, Joint Public Relations Committee

The Joint Public Relations Subcommittee and Joint Issues Management Subcommittee met together as a Joint Information Committee, with a combined 31 members and 14 guests in attendance.  The meeting began with a report about the external evaluation of the checkoff-funded issues-management program. 

The Committee then heard presentation about each of the following Authorization Requests, proposed for checkoff funding in FY2013:

  • National issues and reputation management and crisis reserve (NCBA)
  • Telling the Beef Story(ANCW)
  • America’s Heartland television series (NLPA)
  • Food and nutrition public pelations (NCBA)
  • National Beef Cook-Off (ANCW)
  • Northeast & Northern Virginia Public Relations (MICA) 

After discussion, the committee recommended all ARs for consideration by the Beef Promotion and Operating Committee in September.

2012 Cattle Industry Summer Conference – Joint Information Committee Meeting Materials:

2012 Cattle Industry Convention – Joint Information Committee Meeting Materials:

2011 Cattle Industry Summer Conference – Joint Information Committee Aug. 3, 2011 Meeting Report:

JOINT INFORMATION COMMITTEE:
Daniel Smith, Chair
Sally Angell, Vice Chair

Subcommittees:

Joint Public Relations Subcommittee:
Joyce Bupp,Chair
Mike Stahly, Chair

Joint Issues Management Subcommittee:
Jim Freeman, Vice Chair
Richard Gebhart, Vice Chair

The Joint Public Relations Subcommittee and Joint Issues Management Subcommittee met as a Joint Information Committee to hear FY2012 Authorization Requests (AR) for Public Relations and Issues Management programs.

There were 32 committee members present, along with 30 guests.

The Joint Information Committee approved the 2011 Winter Meeting minutes. The Joint Public Relations and Joint Issues Management Subcommittees also approved their respective meeting minutes from Winter meeting.

The Joint Information Committee heard a presentation about the National Beef Ambassador Program Audit Report.

The Joint Information Committee also heard presentations about and unanimously approved the following FY2012 Authorization Requests:

  • NCBA – Consumer Public Relations AR
  • MICA – Northeast and Northern Virginia Public Relations AR
  • ANCW – Telling the Beef Story AR
  • ANCW – National Beef Cook-Off AR
  • NCBA – Beef Issues and Reputation Management AR
  • NCBA – Issues Management Crisis Reserve

Finally, the Joint Information Committee heard about some opportunities to enhance 2012 programs should additional funds be available for FY2012:

  • “Grilliance” for $330,000, presented by NCBA for Public Relations
  • “Team Beef” for $10,000, presented by MICA for Northeast and Northern Virginia Public Relations
  • “Crisis Readiness” for $75,000, presented by NCBA for Issues Management

The Joint Information Committee discussed these FY 2012 AR enhancements and suggested that all three be forwarded on to the Beef Board Operating Committee for consideration at its September meeting, should incremental funds be available.

The meeting was adjourned at 5:59 p.m. 

Joint Information Committee — July 26, 2011 Update Webinar Minutes

2011 Cattle Industry Summer Conference – Joint Information Committee Aug. 3, 2011 meeting agenda

2011 Cattle Industry Convention – Joint Information Committee Feb. 4, 2011 meeting minutes

2011 Cattle Industry Convention – Joint Information CommitteeFeb. 4, 2011 meeting agenda

2010 Cattle Industry Summer Conference – Joint Information Committee Meeting Minutes

2010 Cattle Industry Summer Conference – Joint Information Committee Meeting Agenda

2009 Cattle Industry Summer Conference – Joint Information Committee Minutes

2009 Cattle Industry Summer Conference – Joint Information Committee Meeting Agenda

2009 Cattle Industry Convention, Jan. 30, 2009 – Joint Information Committee Agenda

Cattle Industry Summer Conference, July 18, 2008 – Joint Information Committee meeting report:

  • Chairman: Laurie Lickley, Federation
  • Vice Chairman: Austin Brown III, CBB

The Joint Information Committee met today to review and adopt the reports of the Joint Issues Management Subcommittee and the Joint Public Relations Subcommittee. Please link to those subcommittee reports for details.

 Cattle Industry Summer Conference, July 2008 – Joint Information Committee Agenda 

Cattle Industry Annual Convention, Feb. 2008 – Joint Information Committee Minutes 

2008 Cattle Industry Convention, Feb. 8, 2008 – Joint Information Committee Agenda

Cattle Industry Summer Conference, July 2007 – Committee Agenda 

Cattle Industry Annual Convention, Feb 2007 – Committee Minutes 

Cattle Industry Annual Convention, Feb 2007 - Committee Agenda 

Cattle Industry Summer Conference, July 2006 – Committee Meeting Minutes 

Cattle Industry Summer Conference, July 2006 – Committee Agenda 

Cattle Industry Annual Convention, February 2006 - Committeee Meeting Minutes 

See the Joint Public Relations Subcommittee and Joint Youth Education and Information Subcommittee links for reports from the convention meetings related to this committee.

Cattle Industry Summer Conference 2005 - Committee Meeting Minutes