Joint Research, Education & Innovation Group

2011 Cattle Industry Summer Conference – Joint Research, Education and Innovation Group Meeting Report:
Update Meeting – Feb. 4, 2011 

Craig Uden, Chair
Roger West, Ph.D., Vice Chair

Chairman Craig Uden opened the meeting with a welcome to all members serving on the REI committees.  Approximately 130 Group members and guests were in attendance.  After brief remarks, a report on the new Industry Long Range Plan was given by Mike Engler of Cactus Feeders and David Kent from Kroger, members of the Long Range Planning Committee.  Following, a panel including Rick Stott from Agri Beef, Mike Thoren from Five Rivers Feeding Operations; Steve Kappas of USDA, ARS and Richard Clemens who served as a member on the recent Dietary Guidelines Committee discussed, “What Keeps Me Awake at Night” and invited further discussion from the audience.  Joint committees included in the REI Group are Producer Education, Beef Safety Research, Product Enhancement Research, Human Nutrition Research, and New Products and Culinary Initiatives.  The meeting adjourned after a wrap-up from the Group’s staff liaison, Dr. Bo Reagan, and closing remarks from Craig Uden.

2010 Cattle Industry Summer Conference – Joint Research, Education and Innovation Group – Research Program Update, July 2010

2010 Cattle Industry Convention – Joint Research, Education and Innovation Group Meeting Presentation

2010 Cattle Industry Convention – Joint Research, Education and Innovation Group meeting report  
July 18, 2008

Dick Sherron, Chair
Craig Uden, Vice Chair 

Dick Sherron, Chair, welcomed committee members to the meeting and introduced J.O. “Bo” Reagan to present an overview of the newly restructured Research, Education and Innovation Group (REI).  Bo explained that the new group structure allows all the checkoff-funded work improving the quality and safety of beef from farm to fork to be housed in one department.  This includes research on safety, product and nutrition, education of producers through Beef Quality Assurance (BQA), and innovation through new product development and culinary initiatives.  It all starts with the consumer’s tastes and attitudes which places market research at both the beginning and end of the process. 

 

The REI staff presented program overviews of the work conducted under the direction of the six committees in the REI group – Joint Beef Safety Research Committee, Joint Human Nutrition Research Committee, Joint New Product & Culinary Initiatives Committee, Joint Producer Education Committee, Joint Product Enhancement Committee, and the Joint Market Research Working Group. 

 

Dr. Ashby Green, vice president of producer education, presented the first ever BQA awards to beef and dairy producers who exemplify the level of commitment producers across the country demonstrate daily in areas of BQA, such as care and husbandry, high standards for product quality, and implementation of BQA best management practices. Anne Burkholder of Will Feed Inc., Cozad, NE, was the recipient of the Beef BQA award and Jim Docheff Jr. & Family of Diamond D Dairy, Longmont, CO, received the Dairy BQA award.

 

Additionally, attendees heard presentations from Tom Woodward on the Producer Education Strategic Plan and Craig Morris, USDA/AMS Deputy Administrator, who provided an update of USDA issues.

 

Before adjourning, Dick Sherron led members through a discussion of their responsibilities during their individual committee meetings.

 

After the committee meetings, committee members re-convened in the Group Meeting to hear committee reports.
 

 

Cattle Industry Summer Conference, July 2008 –

Committee Update Meeting Agenda 9:00 – 11:15 am

 

 Committee Group Agenda 4:15 – 5:15 pm

 
Joint Research and Knowledge Management Group

2008 Winter Convention, Reno, Nevada

Feb. 8, 2008

 

Keith Hansen, Chair

Dick Sherron, Vice Chair

Keith Hansen, Chair, led members of the Research and Knowledge Management Group of committees through a discussion of their responsibilities during upcoming afternoon meetings, including the process of choosing relevant planning factors affecting their committee work.

The R&KM staff from each of the four program areas (safety, product enhancement, human nutrition and market research) concluded the meeting with an historical overview of how checkoff-funded research has impacted specific issues challenging the beef industry or opportunities to increase value.
 

 - The safety timeline illustrated how the checkoff has identified and addressed beef safety through pre- and post-harvest interventions and outreach programs since 1992. 

 - The Product Enhancement timeline described the muscle profiling process and highlighted the successes at retail and foodservice.  

 - Beginning in the 1970’s, when the guidance to eat less red meat first surfaced, the human nutrition timeline showed how the industry responded with increased research as well as production adjustments to produce leaner beef. 

 - The market research timeline illustrated how the combination of consumer research, product enhancement and industry adoption of best practices throughout the supply chain, beginning in the 1990’s, resulted in a more tender beef product and greater consumer satisfaction.

JOINT INDUSTRY RESEARCH & KNOWLEDGE MANAGEMENT
2008 Cattle Industry Winter Conference
Reno, Nevada

Friday, February 8, 2008

TENTATIVE AGENDA

Meeting Purpose: Update of Current and Ongoing Research
Meeting Room: Reno Convention Center, A17 Room
Time: 9:30 AM to 11:00 AM

9:30 AM Welcome & Opening Comments
Keith Hansen, M.S., Group Chair

9:40 AM Overview of Key Planning Factors
J.O. Reagan, Ph.D.

9:55 AM Telling the R&KM Story!

Beef Production Research
Bridget Baird, M.S.

Product Enhancement
Bucky Gwartney, Ph.D.

Beef Safety Research
Mandy Carr, Ph.D.

Nutrition Research
Shalene McNeill, Ph.D.

Market Research
John Lundeen, MBA

10:50 AM Mr. Alfred Almanza, Administrator, United States Department of Agriculture – Food Safety and Inspection Service

11:00 AM Adjourn

JOINT INDUSTRY RESEARCH & KNOWLEDGE MANAGEMENT GROUP
2008 Cattle Industry Annual Convention & Trade Show
Reno, Nevada
Friday, February 8, 2008

Keith Hansen, M.S, Chair
Dick Sherron, M.D., Vice Chair

Agenda

Meeting Purpose: Receive committee and working group reports regarding proposed research priorities, R&KM group activities, and resolutions.

Meeting Room: A17 Room, Reno Convention Center 4:30 to 5:30 PM

4:30 Call to order –Keith Hansen

• Welcome and opening comments
• Approval of Agenda

Receive Committee/Working Group Reports – Dick Sherron

4:40 Production Research Committee – Barry Dunn

4:50 Joint Product Enhancement Committee – Glen Dolezal

5:00 Joint Beef Safety Committee – Duane Theuninck

5:10 Joint Human Nutrition Research Committee – Becky Walth

5:20 Market Research Working Group – Dick Sherron

5:30 Closing Comments and Adjourn – Keith Hansen
Dick Sherron

Cattle Industry Summer Conference, July 2007 Committee Agenda

Cattle Industry Annual Convention, Feb 2007 Committee Agenda 4:30-5:30 p.m.

Cattle Industry Annual Convention, Feb 2007 – Committee Agenda 8:00-9:30 a.m.

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Cattle Industry Summer Conference, July 2006 — Committee Meeting Agenda

Cattle Industry Convention, February 2006 – Committee Meeting Minutes

Cattle Industry Summer Conference 2005 - Committee Meeting Minutes