Beef Promotion Operating Committee
Beef Promotion Operating Committee Meeting – Sept. 19-20, 2011 Meeting Agenda
PRE-READ DOCUMENTS:
- Beef Checkoff Program Briefs - All contractors
- FY2012 Authorization Request Cost Summary
- National Beef Ambassador & “Telling the Beef Story” program update – ANCW
- National Beef Cook-Off program update – ANCW
- Northeast Beef Promotion Initiative program update – Retail, Foodservice & Public Relations – MICA
- Producer Communications program update – CBB
FY2012 Authorization Requests (ARs) for Consideration by Operating Committee Sept. 19-20, 2011:
PRODUCER COMMUNICATIONS Authorization Request
- PC-01-2012 – Producer Communications – CBB – Approved 092011
PROMOTION Budget & Authorization Requests
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CBB Budget Component Summary - Promotion
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P-01-2012 - Consumer Advertising – NCBA – Approved 092011
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P-02-2012 – Foodservice Marketing – NCBA – Approved 092011
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P-03-2012 – Foodservice Marketing/Northeast – MICA – Approved 092011
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P-04-2012 – Retail Marketing/Northeast – MICA – Approved 092011
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P-05-2012 – New Product and Culinary Initiatives – NCBA – Approved 092011
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P-06-2012 - Retail Marketing – NCBA - Approved 092011
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P-07-2012 – Veal Marketing - NCBA – Approved 092011
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P-08-2012 – Promotion Implementation – NCBA – Approved 092011
RESEARCH Budget & Authorization Requests
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CBB Budget Component Summary - Research
- R-01-2012 – Beef Safety Research – NCBA – Approved 092011
- R-02-2012 – Market Research – NCBA – Approved 092011
- R-03-2012 – Nutrition Research – NCBA – Approved 092011
- R-04-2012 – Product Enhancement Research- NCBA – Approved 092011
- R-05-2012 - Research Implementation – NCBA – Approved 092011
CONSUMER INFORMATION Budget & Authorization Requests
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CBB Budget Component Summary – Consumer Information
- CI-01-2012 - Public Relations/Northeast – MICA – Approved 092011
- CI-02-2012 – Nutrition Influencer – NCBA – Approved 092011
- CI-03-2012 - Consumer Public Relations - NCBA – Approved 092011
- CI-04-2012 – National Beef Cook-Off – ANCW – Approved 092011
- CI-05-2012 – Telling the Beef Story – ANCW – Approved 092011
- CI-06-2012 – Consumer Information Implementation – NCBA – Approved 092011
INDUSTRY INFORMATION Budget & Authorization Requests
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CBB Budget Component Summary - Industry Information
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II-01-2012 - Antibiotic Use in Food Animals: A Dialogue… - NLPA – Approved 092011
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II-02-2012 – Issues Management - NCBA – Approved 092011
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II-03-2012 - Beef Quality Assurance – NCBA – Approved 092011
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II-04-2012 - Issues Management Crisis Reserve - NCBA – Approved 092011
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II-05-2012 – Industry Information Implementation – NCBA - Approved 092011
FOREIGN MARKETING Budget & Authorization Requests
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CBB Budget Component Summary - Foreign Marketing
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Prologue – Foreign Marketing - USMEF
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FM-01-2012 – ASEAN – USMEF – Approved 092011
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FM-02-2012 – Caribbean – USMEF – Approved 092011
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FM-03-2012 – Central/South America – USMEF – Approved 092011
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FM-04-2012 – Dominican Republic – USMEF – Approved 092011
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FM-05-2012 – Europe – USMEF – Approved 092011
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FM-06-2012 – Middle East – USMEF – Approved 092011
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FM-07-2012 – China-Hong Kong – USMEF – Approved 092011
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FM-08-2012 – Japan – USMEF – Approved 092011
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FM-09-2012 – Mexico – USMEF – Approved 092011
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FM-10-2012 – Russia – USMEF – Approved 092011
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FM-11-2012 – South Korea – USMEF – Approved 092011
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FM-12-2012 – Taiwan – USMEF – Approved 092011
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FM-13-2012 – Implementation – USMEF – Approved 092011
“ATTACHMENT A’s” — (Proposals for “next priorities” if budget available after all Authorization Requests are considered):
- P-01-2012 – Consumer Advertising Attachment A – NCBA - (not funded)
- P-02-2012 – Foodservice Tactic 1A Attachment A – NCBA - (not funded)
- P-02-2012 – Foodservice Tactic 1D Attachment A – NCBA - (not funded)
- P-06-2012 – Retail Marketing Tactic 1B Attachment A – NCBA - (not funded)
- P-07-2012 – Veal Marketing Attachment A - NCBA - (not funded)
- R-02-2012 – Market Research Tactic 1B Foodservice Attachment A - NCBA - (not funded)
- R-02-2012 – Market Research Tactic 1B Retail Attachment A2 - NCBA - (not funded)
- R-02-2012 – Market Research Tactic 4C Attachment A – NCBA - (not funded)
- R-02-2012 – Market Research Tactic 4C Attachment A2 – NCBA - (not funded)
- R-03-2012 – Nutrition Research Tactic 1A Attachment A – NCBA – Approved 092011
- R-04-2012 – Product Enhancement Tactic 1A Attachment A – NCBA - (not funded)
- CI-01-2012 – Northeast Public Relations Attachment A – MICA - (not funded)
- CI-02-2012 – Nutrition Influencer Tactic 1A Attachment A – NCBA - (not funded)
- CI-03-2012 – Public Relations Tactic 1A 3C Attachment A – NCBA - (not funded)
- II – 03-2012 – Beef Quality Assurance Tactic 1E Attachment A – NCBA - (not funded)
- FM-06-2012 – Middle East Attachment A - USMEF - (not funded)
- FM-08-2012 – Japan Attachment A – USMEF - (not funded)
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Beef Promotion Operating Committee June 15, 2011 meeting minutes
Beef Promotion Operating Committee Meeting Agenda – June 15, 2011.
Beef Promotion Operating Committee Meeting Minutes – March 23-24, 2011
Beef Promotion Operating Committee Meeting Minutes – Sept. 20-21, 2010
Beef Promotion Operating Committee Meeting – Sept. 20-21, 2010:
PROMOTION Budget & Authorization Requests
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CBB Budget Component – Promotion
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P-04-2011 – Retail Marketing – NCBA
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P-07-2011 – Veal Marketing – NCBA
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P-08-2011 – Implementation – NCBA
RESEARCH Budget & Authorization Requests
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CBB Budget Component – Research
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R-04-2011 – Market Research – NCBA
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R-06-2011 – Implementation – NCBA
CONSUMER INFORMATION Budget & Authorization Requests
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CBB Budget Component – Consumer Information
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CI-06-2011 – Implementation - NCBA
INDUSTRY INFORMATION Budget & Authorization Requests
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CBB Budget Component – Industry Information
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II-05-2011 – Implementation – NCBA
FOREIGN MARKETING Budget & Authorization Requests
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CBB Budget Component – Foreign Marketing
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FM-01-2011 – ASEAN – USMEF
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FM-02-2011 – Caribbean – USMEF
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FM-03-2011 – CS America – USMEF
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FM-04-2011 – Dominican Republic – USMEF
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FM-05-2011 – Europe – USMEF
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FM-06-2011 – Middle East – USMEF
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FM-07-2011 – China-Hong Kong – USMEF
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FM-08-2011 – Japan – USMEF
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FM-09-2011 – Mexico – USMEF
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FM-10-2011 – Russia – USMEF
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FM-11-2011 – South Korea – USMEF
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FM-12-2011 – Taiwan – USMEF
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FM-13-2011 – Implementation – USMEF
PRODUCER COMMUNICATIONS Budget & Authorization Request
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CBB Budget Component – Producer Communications
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Beef Promotion Operating Committee Meeting, July 1, 2010 – Conference Call Minutes
Beef Promotion Operating Committee Meeting, May 20, 2010 – Committee Minutes
Beef Promotion Operating Committee Meeting, March 17, 2010 – Committee Minutes
Beef Promotion Operating Committee Meeting, Jan. 26, 2010 – Committee Minutes
Beef Promotion Operating Committee Meeting, Sept. 15-16, 2009 – Committee Minutes
Beef Promotion Operating Committee, Oct. 21, 2009 Conference Call Minutes
Beef Promotion Operating Committee Meeting, May 14, 2009 – Committee Minutes
Beef Promotion Operating Committee Meeting, May 14, 2009 – Committee Agenda
Beef Promotion Operating Committee Meeting, March 18-19, 2009 – Committee Minutes
Beef Promotion Operating Committee Conference Call, Jan. 22, 2009 – Conference Call Minutes
Beef Promotion Operating Committee Meeting, Jan. 27, 2009 – Committee Minutes
Beef Promotion Operating Committee Meeting, Sept. 17-18, 2008 – Committee Minutes
Beef Promotion Operating Committee Meeting, Sept. 17-18, 2008 – Committee Agenda
Beef Promotion Operating Committee Meeting, May 15, 2008 - Committee Minutes
Beef Promotion Operating Committee Meeting, Sept. 19-20, 2007 – Committee Minutes
Beef Promotion Operating Committee Meeting, Sept. 19-20, 2007 – Committee Agenda
Beef Promotion Operating Committee Meeting, May 17, 2007 – Committee Minutes
Beef Promotion Operating Committee Meeting, March 14-15, 2007 – Committee Minutes
Beef Promotion Operating Committee Meeting, Sept. 13-14, 2006 – Committee Minutes
Beef Promotion Operating Committee Meeting, June 7-8, 2006 – Committee Meeting Minutes



