Beef Promotion Operating Committee

Beef Promotion Operating Committee Meeting – Sept. 20-21, 2010:

Agenda

PROMOTION Budget & Authorization Requests

• CBB Budget Component – Promotion
• P-01-2011 - Consumer Advertising – NCBA
• P-02-2011 – New Product and Culinary Initiatives – NCBA
• P-03-2011 – Retail Marketing/Northeast – MICA
• P-04-2011 – Retail Marketing – NCBA
• P-05-2011 – Foodservice Marketing – NCBA
• P-06-2011 – Foodservice Marketing/Northeast – MICA
• P-07-2011 – Veal Marketing – NCBA
• P-08-2011 – Implementation – NCBA

RESEARCH Budget & Authorization Requests

• CBB Budget Component – Research
• R-01-2011 – Beef Safety Research – NCBA
• R-02-2011 – Nutrition Research – NCBA
• R-03-2011 – Product Enhancement – NCBA
• R-04-2011 – Market Research – NCBA
• R-05-2011 – Life Cycle Assessment - NCBA
• R-06-2011 – Implementation – NCBA

CONSUMER INFORMATION Budget & Authorization Requests

• CBB Budget Component – Consumer Information
• CI-01-2011 - Public Relations/Northeast – MICA
• CI-02-2011 – Consumer Public Relations – NCBA
• CI-03-2011 – Tell the BEEF Story – ANCW
• CI-04-2011 – Nutrition Influencer – NCBA
• CI-05-2011 – National Beef Cook-Off - NCBA
• CI-06-2011 – Implementation - NCBA

INDUSTRY INFORMATION Budget & Authorization Requests

• CBB Budget Component – Industry Information
• II-01-2011 – Beef Issues and Reputation Management – NCBA
• II-02-2011 – Issues Management Crisis Reserve – NCBA
• II-03-2011 – National Beef Ambassadors – ANCW
• II-04-2011 – Beef Quality Assurance – NCBA
• II-05-2011 – Implementation – NCBA

FOREIGN MARKETING Budget & Authorization Requests

• CBB Budget Component – Foreign Marketing
• Prologue – Foreign Marketing
• FM-01-2011 – ASEAN – USMEF
• FM-02-2011 – Caribbean – USMEF
• FM-03-2011 – CS America – USMEF
• FM-04-2011 – Dominican Republic – USMEF
• FM-05-2011 – Europe – USMEF
• FM-06-2011 – Middle East – USMEF
• FM-07-2011 – China-Hong Kong – USMEF
• FM-08-2011 – Japan – USMEF
• FM-09-2011 – Mexico – USMEF
• FM-10-2011 – Russia – USMEF
• FM-11-2011 – South Korea – USMEF
• FM-12-2011 – Taiwan – USMEF
• FM-13-2011 – Implementation – USMEF

PRODUCER COMMUNICATIONS Budget & Authorization Request

• CBB Budget Component – Producer Communications
• PC-01-2011 – Producer Communications – CBB

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Beef Promotion Operating Committee Meeting, July 1, 2010 – Conference Call Minutes

Beef Promotion Operating Committee Meeting, May 20, 2010 – Committee Minutes

Beef Promotion Operating Committee Meeting, March 17, 2010 – Committee Minutes

Beef Promotion Operating Committee Meeting, Jan. 26, 2010 – Committee Minutes

Beef Promotion Operating Committee Meeting, May 14, 2009 – Committee Minutes

Beef Promotion Operating Committee Meeting, May 14, 2009 – Committee Agenda

Beef Promotion Operating Committee Meeting, March 18-19, 2009 – Committee Minutes

Beef Promotion Operating Committee Conference Call, Jan. 22, 2009 – Conference Call Minutes

Beef Promotion Operating Committee Meeting, Jan. 27, 2009 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 17-18, 2008 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 17-18, 2008 – Committee Agenda

Beef Promotion Operating Committee Meeting, May 15, 2008 - Committee Minutes 

Beef Promotion Operating Committee Meeting, Sept. 19-20, 2007 – Committee Minutes 

Beef Promotion Operating Committee Meeting, Sept. 19-20, 2007 – Committee Agenda

Beef Promotion Operating Committee Meeting, May 17, 2007 – Committee Minutes

Beef Promotion Operating Committee Meeting, March 14-15, 2007 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 13-14, 2006 – Committee Minutes

Beef Promotion Operating Committee Meeting, June 7-8, 2006 – Committee Meeting Minutes