Beef Promotion Operating Committee

Beef Promotion Operating Committee Meeting – Sept. 19-20, 2011 Meeting Agenda

PRE-READ DOCUMENTS:

• Beef Checkoff Program Briefs - All contractors
• FY2012 Authorization Request Cost Summary
• National Beef Ambassador & “Telling the Beef Story” program update – ANCW
• National Beef Cook-Off program update – ANCW
• Northeast Beef Promotion Initiative program update  – Retail, Foodservice & Public Relations – MICA
• Producer Communications program update – CBB

FY2012 Authorization Requests (ARs) for Consideration by Operating Committee Sept. 19-20, 2011:

PRODUCER COMMUNICATIONS Authorization Request

• PC-01-2012 – Producer Communications – CBB – Approved  092011

PROMOTION Budget & Authorization Requests

• CBB Budget Component Summary - Promotion
• P-01-2012 - Consumer Advertising – NCBA – Approved  092011
• P-02-2012 – Foodservice Marketing – NCBA – Approved  092011
• P-03-2012 – Foodservice Marketing/Northeast – MICA – Approved  092011
• P-04-2012 – Retail Marketing/Northeast – MICA – Approved  092011
• P-05-2012 – New Product and Culinary Initiatives – NCBA – Approved  092011
• P-06-2012 - Retail Marketing – NCBA - Approved  092011
• P-07-2012 – Veal Marketing - NCBA – Approved  092011
• P-08-2012 – Promotion Implementation – NCBA – Approved  092011

RESEARCH Budget & Authorization Requests

• CBB Budget Component Summary - Research
• R-01-2012 – Beef Safety Research – NCBA – Approved  092011
• R-02-2012 – Market Research – NCBA – Approved  092011
• R-03-2012 – Nutrition Research – NCBA – Approved  092011
• R-04-2012 – Product Enhancement Research- NCBA – Approved  092011
• R-05-2012 - Research Implementation – NCBA – Approved  092011

CONSUMER INFORMATION Budget & Authorization Requests

• CBB Budget Component Summary – Consumer Information
• CI-01-2012 - Public Relations/Northeast – MICA – Approved  092011
• CI-02-2012 – Nutrition Influencer – NCBA – Approved  092011
• CI-03-2012 - Consumer Public Relations - NCBA – Approved  092011
• CI-04-2012 – National Beef Cook-Off – ANCW – Approved  092011
• CI-05-2012 – Telling the Beef Story – ANCW – Approved  092011
• CI-06-2012 – Consumer Information Implementation – NCBA – Approved  092011

INDUSTRY INFORMATION Budget & Authorization Requests

• CBB Budget Component Summary - Industry Information
• II-01-2012 - Antibiotic Use in Food Animals: A Dialogue… - NLPA – Approved  092011
• II-02-2012 – Issues Management - NCBA – Approved  092011
• II-03-2012 - Beef Quality Assurance – NCBA – Approved  092011
• II-04-2012 - Issues Management Crisis Reserve - NCBA – Approved  092011
• II-05-2012 – Industry Information Implementation – NCBA - Approved  092011

FOREIGN MARKETING Budget & Authorization Requests

• CBB Budget Component Summary - Foreign Marketing
• Prologue – Foreign Marketing - USMEF
• FM-01-2012 – ASEAN – USMEF – Approved  092011
• FM-02-2012 – Caribbean – USMEF – Approved  092011
• FM-03-2012 – Central/South America – USMEF – Approved  092011
• FM-04-2012 – Dominican Republic – USMEF – Approved  092011
• FM-05-2012 – Europe – USMEF – Approved  092011
• FM-06-2012 – Middle East – USMEF – Approved  092011
• FM-07-2012 – China-Hong Kong – USMEF – Approved  092011
• FM-08-2012 – Japan – USMEF – Approved  092011
• FM-09-2012 – Mexico – USMEF – Approved  092011
• FM-10-2012 – Russia – USMEF – Approved  092011
• FM-11-2012 – South Korea – USMEF – Approved  092011
• FM-12-2012 – Taiwan – USMEF – Approved  092011
• FM-13-2012 – Implementation – USMEF  – Approved  092011

“ATTACHMENT A’s” — (Proposals for “next priorities” if budget available after all Authorization Requests are considered):

• P-01-2012 – Consumer Advertising Attachment A – NCBA - (not funded)
• P-02-2012 – Foodservice Tactic 1A Attachment A – NCBA - (not funded)
• P-02-2012 – Foodservice Tactic 1D Attachment A – NCBA - (not funded)
• P-06-2012 – Retail Marketing Tactic 1B Attachment A – NCBA - (not funded)
• P-07-2012 – Veal Marketing Attachment A - NCBA - (not funded)
• R-02-2012 – Market Research Tactic 1B Foodservice Attachment A - NCBA - (not funded)
• R-02-2012 – Market Research Tactic 1B Retail Attachment A2 - NCBA - (not funded)
• R-02-2012 – Market Research Tactic 4C Attachment A – NCBA - (not funded)
• R-02-2012 – Market Research Tactic 4C Attachment A2 – NCBA - (not funded)
• R-03-2012 – Nutrition Research Tactic 1A Attachment A – NCBA – Approved  092011
• R-04-2012 – Product Enhancement Tactic 1A Attachment A – NCBA - (not funded)
• CI-01-2012 – Northeast Public Relations Attachment A – MICA - (not funded)
• CI-02-2012 – Nutrition Influencer Tactic 1A Attachment A – NCBA - (not funded)
• CI-03-2012 – Public Relations Tactic 1A 3C Attachment A – NCBA - (not funded)
• II – 03-2012 – Beef Quality Assurance Tactic 1E Attachment A – NCBA - (not funded)
• FM-06-2012 – Middle East Attachment A - USMEF - (not funded)
• FM-08-2012 – Japan Attachment A – USMEF - (not funded)

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Beef Promotion Operating Committee June 15, 2011 meeting minutes

Beef Promotion Operating Committee Meeting Agenda – June 15, 2011.

Beef Promotion Operating Committee Meeting Minutes – March 23-24, 2011

Beef Promotion Operating Committee Meeting Minutes – Sept. 20-21, 2010

Beef Promotion Operating Committee Meeting – Sept. 20-21, 2010:

Agenda

PROMOTION Budget & Authorization Requests

• CBB Budget Component – Promotion
• P-01-2011 - Consumer Advertising – NCBA
• P-02-2011 – New Product and Culinary Initiatives – NCBA
• P-03-2011 – Retail Marketing/Northeast – MICA
• P-04-2011 – Retail Marketing – NCBA
• P-05-2011 – Foodservice Marketing – NCBA
• P-06-2011 – Foodservice Marketing/Northeast – MICA
• P-07-2011 – Veal Marketing – NCBA
• P-08-2011 – Implementation – NCBA

RESEARCH Budget & Authorization Requests

• CBB Budget Component – Research
• R-01-2011 – Beef Safety Research – NCBA
• R-02-2011 – Nutrition Research – NCBA
• R-03-2011 – Product Enhancement – NCBA
• R-04-2011 – Market Research – NCBA
• R-05-2011 – Life Cycle Assessment - NCBA
• R-06-2011 – Implementation – NCBA

CONSUMER INFORMATION Budget & Authorization Requests

• CBB Budget Component – Consumer Information
• CI-01-2011 - Public Relations/Northeast – MICA
• CI-02-2011 – Consumer Public Relations – NCBA
• CI-03-2011 – Tell the BEEF Story – ANCW
• CI-04-2011 – Nutrition Influencer – NCBA
• CI-05-2011 – National Beef Cook-Off - NCBA
• CI-06-2011 – Implementation - NCBA

INDUSTRY INFORMATION Budget & Authorization Requests

• CBB Budget Component – Industry Information
• II-01-2011 – Beef Issues and Reputation Management – NCBA
• II-02-2011 – Issues Management Crisis Reserve – NCBA
• II-03-2011 – National Beef Ambassadors – ANCW
• II-04-2011 – Beef Quality Assurance – NCBA
• II-05-2011 – Implementation – NCBA

FOREIGN MARKETING Budget & Authorization Requests

• CBB Budget Component – Foreign Marketing
• Prologue – Foreign Marketing
• FM-01-2011 – ASEAN – USMEF
• FM-02-2011 – Caribbean – USMEF
• FM-03-2011 – CS America – USMEF
• FM-04-2011 – Dominican Republic – USMEF
• FM-05-2011 – Europe – USMEF
• FM-06-2011 – Middle East – USMEF
• FM-07-2011 – China-Hong Kong – USMEF
• FM-08-2011 – Japan – USMEF
• FM-09-2011 – Mexico – USMEF
• FM-10-2011 – Russia – USMEF
• FM-11-2011 – South Korea – USMEF
• FM-12-2011 – Taiwan – USMEF
• FM-13-2011 – Implementation – USMEF

PRODUCER COMMUNICATIONS Budget & Authorization Request

• CBB Budget Component – Producer Communications
• PC-01-2011 – Producer Communications – CBB

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Beef Promotion Operating Committee Meeting, July 1, 2010 – Conference Call Minutes

Beef Promotion Operating Committee Meeting, May 20, 2010 – Committee Minutes

Beef Promotion Operating Committee Meeting, March 17, 2010 – Committee Minutes

Beef Promotion Operating Committee Meeting, Jan. 26, 2010 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 15-16, 2009 – Committee Minutes

Beef Promotion Operating Committee, Oct. 21, 2009 Conference Call Minutes

Beef Promotion Operating Committee Meeting, May 14, 2009 – Committee Minutes

Beef Promotion Operating Committee Meeting, May 14, 2009 – Committee Agenda

Beef Promotion Operating Committee Meeting, March 18-19, 2009 – Committee Minutes

Beef Promotion Operating Committee Conference Call, Jan. 22, 2009 – Conference Call Minutes

Beef Promotion Operating Committee Meeting, Jan. 27, 2009 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 17-18, 2008 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 17-18, 2008 – Committee Agenda

Beef Promotion Operating Committee Meeting, May 15, 2008 - Committee Minutes 

Beef Promotion Operating Committee Meeting, Sept. 19-20, 2007 – Committee Minutes 

Beef Promotion Operating Committee Meeting, Sept. 19-20, 2007 – Committee Agenda

Beef Promotion Operating Committee Meeting, May 17, 2007 – Committee Minutes

Beef Promotion Operating Committee Meeting, March 14-15, 2007 – Committee Minutes

Beef Promotion Operating Committee Meeting, Sept. 13-14, 2006 – Committee Minutes

Beef Promotion Operating Committee Meeting, June 7-8, 2006 – Committee Meeting Minutes