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Looking Back at Start of Beef Checkoff

Joann SmithOne of my favorite people from Wacahoota, FL is Joann Smith. Jo Ann was the first chairman of the Cattlemen’s Beef Board. During the Beef Board luncheon yesterday, Jo Ann was asked to take a look back at how the Beef Checkoff was started and to offer some encouraging words to current members moving forward.

Jo Ann is very proud of the job the members of the Beef Board are doing and also to all who have served over the years since the Beef Checkoff started. She encouraged members to “keep an open mind” especially when it comes to understanding what today’s consumer wants and needs.

You can listen to Joann’s remarks here: Joann Smith Remarks

Cattle Industry Convention & NCBA Trade Show Photo Album