Posted by Chuck – February 8th, 2013
Polly’s task was to talk about the transition from the “old” committee structure to the new committee structure and how that is going to make the work of the Checkoff more efficient. Additional points in her presentation are what demand means; what demand drivers are; the Checkoff budget and the role in maintaining demand; how the Checkoff accomplishes increases in demand and the updated committee structure. Polly started by saying that beef demand is not the same as beef consumption.
You can listen to Polly’s presentation to learn more here: Polly Ruhland Presentation