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Building Beef Demand Part Two


Polly RuhlandBeef Board CEO, Polly Ruhland, continued the discussion and focus on beef demand during the Cattle Industry Convention with a presentation titled, “Building Beef Demand Outlook Session II.”

Polly’s task was to talk about the transition from the “old” committee structure to the new committee structure and how that is going to make the work of the Checkoff more efficient. Additional points in her presentation are what demand means; what demand drivers are; the Checkoff budget and the role in maintaining demand; how the Checkoff accomplishes increases in demand and the updated committee structure. Polly started by saying that beef demand is not the same as beef consumption.

You can listen to Polly’s presentation to learn more here: Polly Ruhland Presentation

Cattle Industry Convention & NCBA Trade Show Photo Album