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Building Beef Demand Part One

John LundeenDuring the Cattle Industry Convention a session titled, “Building Beef Demand Outlook Session 1, The Architecture of Consumer Demand,” provided a beginning look into this subject. The session was followed up later with a second one which I’ll share with you next.

One of the presenters in this session was John Lundeen, Director of Market Research for NCBA (pictured on right). His job was to discuss demand drivers

You can listen to John’s presentation here: John Lundeen Presentation

You can also download the entire presentation from Building Beef Demand Part One.

Cattle Industry Convention & NCBA Trade Show Photo Album