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Beef Quality Assurance Award Winners


Woody LarsonDuring the Cattle Industry Convention two producers were honored with the checkoff’s annual national Beef Quality Assurance (BQA) award and Dairy Beef Quality Assurance (DBQA) award, created to recognize outstanding beef and dairy producers from across the country who incorporate BQA principles as part of the day-to-day activities on their operations. One individual was also recognized with the BQA Marketer Award, and one individual received the BQA Educator Award. Pictured is Woody Larson, one of the winners addressing the Beef Board Dairy Producer Communications Forum.

The 2013 winners are: Billy and Reed Kempfer of Kempfer Cattle Company of Saint Cloud, Fla. (beef); Louis “Woody” Larson, Family Tree Enterprises of Okeechobee, Fla. (dairy); Larry Schnell, Stockmen’s Livestock Exchange, Dickinson, N.D. (Marketer of the Year); and Dr. John Maas, UC Davis, California. (Educator of the Year).

You can listen to an interview with Woody and his wife Grace here: Interview with Woody & Grace Larson

There are videos with all of the winners on the BQA YouTube page. Here’s one of them.

Cattle Industry Convention & NCBA Trade Show Photo Album