Beef Checkoff Success Stories
Posted by Chuck – February 8th, 2013
2012 Beef Checkoff success stories were being shared with the ag media here at the Cattle Industry Convention by Kim Brackett, Beef Board Secretary/Treasurer.
One of those successes is the BOLD (Beef in an Optimal Lean Diet) research study that shows that adding lean beef to the most recommended heart-healthy diet can lower heart disease risk by reducing levels of total and LDL “bad” cholesterol.
Looking ahead Kim says that the Beef Checkoff is looking at the lowest revenues in FY 2013 since 1988 (projected at $39.4 million). She says that one of the ways they’re trying to address this issue is through the new committee structure which was introduced here in Tampa. She thinks that by having the Beef Board focus on beef demand drivers it will allow leaders to make decisions that will still increase demand for beef.
You can listen to my interview with Kim here: Interview with Kim Brackett
Cattle Industry Convention & NCBA Trade Show Photo Album
