Telling the Beef Story
Posted by Diane – September 19th, 2012
Sarah Bohnencamp manages the “Telling the Beef Story” program that is funded by the Beef Checkoff Program and conducted through the American National Cattlewomen (ANCW). That is one of the programs that Sarah and other ANCW representatives are presenting to the Operating Committee this morning, in the form of Authorization Requests (ARs) for checkoff funding again in Fiscal Year 2013, which begins Oct. 1, 2012.
The Telling the Beef Story checkoff program aims to get good news about beef out to consumers nationwide by training and engaging state and National Beef Ambassadors, as well as cattle producers and other industry representatives, to communicate with consumers in a variety of venues upon request for beef information and/or speakers. This includes speaking engagements in schools, at community events, health expos, food festivals, and more. They share personal experiences and science-based facts to combat anti-beef messages and misinformation.
The ambassadors and CattleWomen who represent the beef industry story volunteer their time, which keeps checkoff program costs to a minimum. To review the proposed Telling the Beef Story program for FY13, as well as ANCW’s proposal for a National Beef Cook-off in the coming year, visit the Operating Committee page on this blog.
