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Operating Committee Adopts FY13 Plan of Work


Well, it was a tough couple of days, but members of the Beef Promotion Operating Committee clearly knew what they had to do, dug in, and made the tough decisions.

All told, the committee chopped about $2.9 million from the total proposals submitted for beef checkoff funding in FY2013, which begins Oct. 1, 2012.

Among the cuts in program proposals was a $300,000 cut from consumer advertising; $100,000 from nutrition research; a $275,000 proposal for programming about the beef industry on America’s Heartland on PBS; a $100,000 cut from the national Beef Quality Assurance program; and a total of more than $811,000 in cuts from various foreign-marketing proposals.

Seven national beef organizations, serving as checkoff contractors and subcontractors, had proposals approved by the Operating Committee (and the number of proposals and dollar amounts approved) are as follows:

  • National Cattlemen’s Beef Association (20 programs totaling about $29.8 million)
  • U.S. Meat Export Federation (13 programs totaling about $7.4 million)
  • Cattlemen’s Beef Board (one program totaling $1.5 million)
  • American National CattleWomen (two programs totaling about $600,000)
  • Meat Importers Council of America (three programs totaling $475,000)
  • North American Meat Association (two programs at $415,000)
  • National Livestock Producers Association (one program at $25,000)

Read the full release at FY2013 Beef Checkoff Plan of Work