NCBA Presents 20 Checkoff Funding Requests
Posted by Diane – September 19th, 2012
Checkoff program managers from the National Cattlemen’s Beef Association (NCBA) now are taking their turns at presenting the Operating Committee with that organization’s proposals for checkoff funding in Fiscal Year 2013.
All told, NCBA is presenting 16 program proposals, plus four “implementation” funding requests to pay for implementation of those programs in the coming year — broken out as promotion, consumer information, research and industry information implementation.
Following is a list of and links to the program Authorization Request (AR) titles that NCBA staff are presenting to wrap up the presentation portion of the Operating Committee meeting today:
- Beef Quality Assurance
- Beef Issues & Reputation Management
- Issues Management Crisis Reserve
- Beef Safety Research
- Beef Industry Food Safety Council
- Beef Sustainability Research
- Product Enhancement Research
- Nutrition Research
- Nutrition Influencer Program
- Consumer Public Relations
- Consumer Advertising
- New Product and Culinary Initiatives
- Retail Marketing
- Foodservice Marketing
- Market Research
- Veal Marketing and Communications
