Posted by Chuck – July 28th, 2012
The Chairman of the Producer Communications Committee is Hank Maxey, seen here during one of the Cattle Industry Summer Conference meetings. I talked with him about the most recent survey of U.S. beef and dairy producers to determine their thoughts about the Checkoff.
Hank says, “The study is very similar to studies in the past. Producers still have confidence in the Checkoff.” He says it means money is being spent in the right places and by doing that they’re helping beef demand. Here’s some information from the survey.
Checkoff support, at 74 percent – about even with January 2012 findings – remains at historic highs.
The nationwide survey of 900 beef and dairy producers conducted by the independent firm Aspen Media & Market Research in late June and early July 2012 found that an overwhelming majority of beef and dairy producers continue to believe that their beef checkoff has value for them in many ways:
Eight out of 10 producers say the beef checkoff has helped to contribute to a positive trend in beef demand.
Seven out of 10 producers say the beef checkoff contributes to the profitability of their operations, is there for them in a crisis, and represents their interests.
Two in three beef producers believe the checkoff is well managed.
Listen to my interview with Hank here: Interview with Hank Maxey