March (Meeting) Madness Under Way

New members of the Cattlemen’s Beef Board and producers serving in other leadership positions for the Beef Board and Federation of State Beef Councils just kicked off a busy week in Denver, beginning with today’s meeting of the Beef Promotion Operating Committee.

After introductions, CBB Secretary/Treasurer Kim Brackett, a cattlewoman from Idaho, (pictured) started things off with a report of Beef Board financials. Moving forward, the committee received a report from Beef Board CEO Polly Ruhland about evaluation of checkoff programs and now are beginning a two-hour webinar about an extensive beef-industry assessment that is critical to identifying checkoff strategies for Fiscal 2013.

In addition to the Operating Committee meeting today, on the agenda for the week is an orientation session for the Operating Committee — which includes 10 members of the Cattlemen’s Beef Board and 10 members of the Federation of State Beef Councils — whereby the newest members of the committee get an education about their roles as elected members of the committee.

A second orientation sesssion, on Wednesday afternoon, will address general leadership duties and responsibilities for Beef Board members elected to the CBB Executive Committee and the Operating Committee, including officers of the Board.  On Thursday, the CBB Executive Committee holds its regular March meeting, which will be followed by a detailed orientation session for new members of the Cattlemen’s Beef Board on Thursday afternoon and Friday morning.

It’s going to be a busy week, with lots of information to retain for those folks who volunteer their time and efforts away from their farms and ranches to help direct your national Beef Checkoff Program. Stay tuned for more as the week goes on!