Working On Public Relations

Here’s a photo from the Join Veal Committee meeting which took place at the Cattle Industry Convention. I didn’t get to conduct an interview with anyone since they were still hard at it when I stopped by.

However, I did get to speak with Joyce Bupp, co-chair of the Joint Public Relations Subcommittee. Joyce says her committee takes a look at a lot of the media and outreach activities that are taking place throughout the organization. She says they had a very comprehensive look at the plans for the upcoming year. She says this is very important “. . . because if we don’t have consumer outreach and we don’t have consumer purchases we don’t have an industry.”

Here’s an excerpt from the report issued after the meeting:

The Subcommittee heard an update from Carol Abrahamzon of the American National Cattlewomen shared a report on the National Beef Ambassadors. The Metropolitan Cooking Show in DC with Northeast Beef Promotion Initiative (NBPI) reached more than 2,000 consumers with beef samples, recipes and brochures.

Sherry Hill of American National Cattlewomen provided an update on the National Beef Cook-Off (NBCO). A Raley’s promotion titled “Beef It Up” featured a sweepstakes contest over Labor Day. A Chef Challenge during the NBCO garnered six winning recipes featuring middle meats.

All committees of the Beef Board have their own web page and archived copies of agendas and minutes. You can find the Joint Public Relations Committee page here.

You can listen to and download (mp3) my interview with Joyce here:

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Cattle Industry Convention Photo Album