Posted by Melissa – September 16th, 2009
It’s been an exciting morning. Good discussion, great questions. Here are a few highlights from today’s Operating Committee voting:
Producer Communications was funded at the full amount of $1.8 million and directed to work with the BQA and Issues Management teams.
Foreign Marketing programs were fully funded.
The Committee funded the National Beef Ambassador program at $70,000.
The National Beef Cook-Off will receive funding to conduct post-event promotion for the 2009 Cook-Off being held this September.
All three Northeast (MICA) projects were approved: public relations, retail and foodservice marketing.
Consumer advertising was approved as submitted at $8.59 million.
The Veal Marketing and Communications request was reduced to the same amount as FY 2009 at $510,200.
The Executive Committee will now meet. Watch for complete 2010 budget information in future posts.
