Posted by Melissa – September 15th, 2009
The afternoon presentations concluded with reports from the checkoff’s Promotion program area.
Here are some highlights and suggestions for proposed 2010 funding:
Consumer advertising will utilize a mix of radio, online and mobile, and print tactics with a new visual approach to reach today’s beef consumer.
The checkoff’s Beef Innovations Group looks to conduct research that allows for maximum utilization of the eye and knuckle portions of the round.
The foodservice program hopes to produce 12 new foodservice recipes.
And the retail program will add a new Retail Beef Backer Award category for mid-sized chains with 12-99 stores.
The presentations from each program area are officially over.
The Operating Committee also received an evaluation update from Dave Bateman and will now move on to action on the 2010 requests for funding.
