International Market Priorities
Posted by Cindy – July 17th, 2009
Missouri cattleman Charles Bassett wishes that every beef producer in the country would take the time to attend the meetings at the summer conference to find out just how hard the members of the Cattlemen’s Beef Board work to leverage every dollar and get the most out of it.
Charles has served on the CBB for four years now and as a member of the International Markets committee he says they have had to make some hard decisions in the last two years. “One of the toughest jobs I have had in the last two beef board meetings is to decide where we cut our budget,” he says. “Because I like every market-driven proposal that we have.”
Charles says the industry needs to keep working as hard as it can “to make American beef the protein choice of our customers outside of our borders.” They see the biggest market opportunities now in Mexico, Japan and Korea.
Listen to my interview with Charles here:
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Download Charles’ interview here: Charles Bassett
2009 Cattle Industry Summer Conference Photos
