Don’t Argue Over Shades of Green

Cattlemen’s Beef Board CEO Tom Ramey presented his management report this morning at the CBB Meeting.  He discussed declining numbers, down cattle inventory and decreased revenues available to the Checkoff Program.  He challenged the CBB members and the rest of the audience to continue to work hard to increase beef demand and producer profitability.  Ramey is cautiously optimistic about revenue projections for the future, and he discussed how to leverage Checkoff dollars best.  

In his conclusion, Ramey recalled a story about choosing paint colors with his wife.  When asked to select the best shade of green to complement their brick wall, Ramey was presented four very similar shades of green by his wife for approval.  Not being able to tell the difference, Ramey told his wife that all the shades were good.  His point?  Don’t argue over shades of green.  Focus on the big picture, and together, producers can work for a better future for the beef industry

Listen to Ramey’s state of the industry report here:Â

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Download here: tom-ramey-report