“Dollars and Sense” of the Checkoff
Posted by Amanda – July 17th, 2009
Today’s beef industry is constantly changing. Cattle inventory is down and many producers have exited the business. Those that are left are fighting escalating input costs, strict regulations and low prices. Because cattle inventory is down, there are less Checkoff dollars to be used for programs in research, education and promotion. Today, committee members are meeting to discuss their program goals with available dollars.
CBB Secretary/Treasurer Tom Jones says that instead of worrying about a declining budget (that has been reduced by nearly 25% in the last few years), we need to do the best we can with what we have. Listen to my interview with Tom on budgets, program effectiveness, consumer trends and goals for the future.
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Download Tom’s interview here: Tom Jones
