Checkoff Assessment Breakdown with Tom Jones
Posted by Amanda – July 18th, 2009
This morning, the CBB met in full, joint meeting with NCBA. Lucinda Williams opened the meeting by explaining the voting process to members and approving the agenda as read. Next, she invited Tom Jones up to the microphone to discuss revenue projections, checkoff assessments, budget concerns and evaluating the effectiveness of dollars invested in Checkoff driven programs. Later on in the meeting, Dave Bateman discussed the efforts of the evaluation committee, as well as the econometric model that shows a $5.50 return for every $1 invested in the program.
Listen to Tom’s full explanation of the Beef Checkoff Program:
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Download here:tom-jones-report1
Listen to Dave’s report on the evaluation committee and the econometric model:
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Download here:dave-bateman-report
