Operating Committee Meeting in Denver

Members of the Beef Promotion Operating Committee have gathered for a meeting in Denver this week, and are just getting under way with introduction of new members of the committee. The 20-member committee is made up of 10 members of the Cattlemen’s Beef Board and 10 members of the Federation of State Beef Councils.

Today’s meeting will start off with a brief orientation for committee members, covering rule and procedures, the budget development process, and the role of USDA with the duties of the Operating Committee. The meeting will run throughout today and into tomorrow morning, as needed. 

As the meeting goes on, members will get a financial update from Beef Board Secretary/Treasurer Neil Kayser, will get a report from the Evaluation Director of the Beef Board, and will hear the results of the latest checkoff-funded Producer Attitude Survey.

Also on the agenda this week is consideration of an amendment to the Fiscal 2007 “Authorization Request” for consumer advertising, changing the split of the checkoff advertising to weigh heavier than originally planned toward “enjoyment” advertising. The U.S. Meat Export Federation will also present a market-access update to the Operating Committee this week. Finally, the Operating Committee will discuss planning priorities for Fiscal Year 2008, which begins Oct. 1, 2007.