Beef Backer Award – Innovator
Posted by Chuck – February 3rd, 2007
The Beef Backer Award winner for innovation is Mortimers in Boise, ID. I interviewed owner, Jon Mortimer.
Jon is very passionate about beef and talks about why he thinks the Checkoff is very important.
Listen to my interview with Melanie and John here:
Mortimers Interview (3 min. MP3 File)
Mortimer’s captured the “Innovator of the Year” title by offering a breadth of traditional and non-traditional beef items in unique and trendsetting menu presentations. One such example is its “Beef Three Ways” which pairs three types of beef—prime, grass-fed and Kobe—each prepared a different way with distinctive accompaniments, all on one plate. According to chef/owner Jon Mortimer, “Beef is central to our menu. It’s no surprise that our best-selling dish is our Beef Zabuton, braised in Syrah, using the chuck cushion.” Mortimer’s stood apart from other entrants by the versatility of cuts throughout the oft-changing menu, including the popular Flat Iron, Ranch and Petite Tender cuts from the chuck shoulder.
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