Beef Backer Award – Chain Restaurant
Posted by Chuck – February 3rd, 2007
The annual Beef Backer Awards were announced here at the Cattle Industry Convention. In the chain restaurant category the winner is O’Charley’s restaurants.
I interviewed Sandra Mathews (left) and Dawn Boulanger (right). They explain how they’ve promoted and used beef in their restaurants and a special promotion they ran.
Listen to my interview with Sandra and Dawn here:
O’Charley’s Interview (4 min. MP3 File)
“Our reputation as a casual-dining leader is due as much to the quality of our steaks as it is to the quality of our service,” Dawn Boulanger, O’Charley’s vice president of marketing, said upon receiving the Chain Restaurant National Beef Backer Award. “Our guests know they can count on O’Charley’s for the innovative, such as the Louisiana Sirloin, as well as long-standing favorites, like Prime Time Prime Rib. Our choice, aged and hand-cut beef is the cornerstone of the O’Charley’s concept, and we make it our own with unique flavor combinations and original recipes.” In an effort to communicate the quality of their steaks and differentiate themselves from competitors, O’Charley’s recently introduced “The Great Steak Event” which featured several new steak entrées and custom-cut branded steaks, paired with new sides and sauces.
Full Release
